It’s About Sales, Stupid
There is a lot of talk these days in the trades about whether or not TV advertising might have an impact on your online channel. And I am seeing a whole lot of blabber about TV advertising affecting click-through and view through rates. While I appreciate that accountability is finally gaining some traction, who cares about those metrics. It’s about sales, stupid. Read the story »
DRTV Analysis 101
Because it’s what we do every day, sometimes the process that our media analytics team performs are taken for granted. But the technology and human resources employed to provide reliable reporting to our clients are highly impressive. Read the story »
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